Sunday, August 12, 2012

IBM WebSphere Commerce, Version 7.0 - Synopsis



IBM WebSphere Commerce, Version 7.0

Delivers a seamless, branded shopping experience across all channels, including digital and physical touch points within each channel.

Drives improved customer loyalty and increased shopping cart sizes by delivering rich, personalized and contextually relevant content at each stage of the shopping experience.

IBM WebSphere Commerce - Customer Interaction Platform
Supports all company selling business models, including B2C and B2B on a single customer interaction platform.

Provides powerful business user tools for Merchandising, Catalog Management, and Cross-channel Precision Marketing campaigns and promotions.

Leverages the power of the underlying IBM platform for optimal performance, scalability, reliability and high availability.


Delivering Smarter Commerce
E-Commerce is no longer simply about selling online. It’s about delivering a smarter, more compelling and engaging shopping experience—an experience that extends beyond the web to multiple channels including mobile and in-store. Now companies can deliver a seamless, integrated experience to customers as they cross channels and interact with different touch points, such as in-store kiosks that offer endless aisle product choices. Furthermore, leading Web 2.0 technologies are innovating by extending and enriching the online experience to achieve new levels—transforming how companies deliver the promise and value of the brand.

IBM WebSphere® Commerce Version 7.0 is a powerful customer interaction platform for online and cross-channel commerce, built for a wide range of environments. Recognized as an industry-leading e-commerce solution, IBM WebSphere Commerce supports all of a company’s business models, while providing a rich, differentiated customer experience through a single platform.

With powerful out-of the-box capabilities and easy-to-use business user tools, IBM WebSphere Commerce delivers a proven, flexible solution that scales to meet your business requirements no matter your industry, size of company, or selling model. State-of-the-art tools help your staff create and manage precision marketing campaigns, promotions and efficiently manage catalogs, product assortments, merchandising and connectivity to external systems of record for content, pricing and media.
 
WebSphere Commerce Version 7.0 delivers a smarter e-Commerce solution than any other solution
available today. The design and function of the platform was achieved by focusing on three key themes:
• Customer centricity
• Cross-channel execution
• Foundational leadership

 Please refer the below link for complete reference about IBM WebSphere® Commerce Version 7.0.
http://www-304.ibm.com/partnerworld/gsd/showimage.do?id=32104